3 Easy Things Small Business Owners Can Do Today to Grow Their Business
Running a small business is no small feat, but growth doesn’t always require massive investments or complex strategies. Sometimes, the simplest actions can spark significant results. Here are three easy, actionable steps you can take today to boost your small business’s growth and set the stage for long-term success.
1. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is a free, powerful tool to attract local customers and build credibility. If you haven’t claimed or updated your profile, now’s the time. A complete GBP with accurate business hours, contact details, and high-quality photos can improve your visibility in local search results.
Action Step: Log into your GBP (or create one at business.google.com). Add or update your business description with relevant keywords (e.g., “local bakery” or “family-owned plumbing”), upload recent photos of your products or storefront, and encourage happy customers to leave a review. Even one new review today can make a difference—businesses with recent reviews rank higher in Google’s local pack.
Why It Works: Over 50% of consumers search for local businesses on Google daily. An optimized GBP ensures you’re found by nearby customers ready to buy.
2. Post a Quick Social Media Update with a Call-to-Action
Social media is a direct line to your audience, and posting even once today can drive engagement and sales. You don’t need a polished video or a lengthy campaign—just a simple, authentic post that resonates with your followers.
Action Step: Choose one platform where your audience is active (e.g., Instagram, Facebook, or LinkedIn). Share a quick post about a product, service, or special offer. For example: “Craving a fresh coffee? Swing by [Your Cafe] today for 10% off your first latte!
#LocalCoffeeShop.” Include a clear call-to-action (CTA) like “Shop now,” “Book today,” or “DM us to learn more.” If you have a few extra minutes, create a short story or reel to boost visibility.
Why It Works: Posts with CTAs can increase engagement by up to 30%, and consistent social media activity builds brand loyalty. A single post can remind customers you exist and prompt immediate action.
3. Send a Short Email to Your Customer List
Email marketing remains one of the most effective ways to drive repeat business. If you have a list of customer emails (even a small one), a quick email can re-engage past buyers and spark new sales.
Action Step: Use a free tool like Mailchimp or your existing email platform to send a brief message. Highlight a limited-time offer, share a customer success story, or simply thank your customers for their support. For example: “Hi [Name], thanks for choosing [Your Business]! Enjoy 15% off your next purchase with code GROW15—valid this week only!” Keep it short, personal, and include a clickable link to your website or booking page.
Why It Works: Email campaigns have an average ROI of $42 for every $1 spent. A single email can remind customers of your value and drive immediate traffic to your business.
Start Small, Win Big
You don’t need a big budget or weeks of planning to grow your small business. Optimizing your Google Business Profile, posting on social media, and sending a quick email are simple steps you can complete in under an hour. Each action builds momentum, attracts new customers, and strengthens relationships with existing ones. Take these steps today, and watch your business thrive!
Ready to keep the growth going? Try one of these actions every week, and you’ll be amazed at the results. Share your progress or questions in the comments—we’d love to hear from you!
by William James Dutton