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Why You Should Be Marketing Your Business Online

Why You Should Be Marketing Your Business Online

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing.

First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet Marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign.

Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing.

Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile. 

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determining who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience.

This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world. 

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours.

These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes.

This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day. 

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers.

Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition. 

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The QGM Team

Marketing Ideas

Internet Marketing for Beginners

Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult.

This can even be tough for those who are quite experienced in the world of Internet Marketing. With this in mind, this article will attempt to explain the concept of Internet Marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet Marketing Campaign.

We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

Your Website

One of the most basic steps for starting an Internet Marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating, recreating or optimizing a website to adequately market your products.

If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because they can work to create a website which is attractive, functional and suitable to your products and series. They can also help you include more advanced features on your website and optimize it for organic search engine ranking.

Banner Ads

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website, but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. 

Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products. 


Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter.

The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email Marketing

Email marketing campaigns can be another successful aspect of an Internet Marketing campaign. Email Marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam.

One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email. 

Search Engine Optimization or SEO

Finally, optimizing your website for search engines is a critical aspect of an Internet Marketing campaign. Search Engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject.

This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic. 

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The QGM Team

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3 Proven Strategies for Small Business Owners to Increase Cash Flow

3 Proven Strategies for Small Business Owners to Increase Cash Flow

Living paycheck to paycheck can be quite frustrating. Perhaps you started a small business so you could pursue your dream while earning money at the same time. If so, then you know that it isn’t always easy to get a small business to bring in the profits you’d like. It’s painful when your small business is struggling to make enough profit to pay the bills.

However, if you’re willing to work hard and have a good plan, there’s no limit to how far you can take your small business. Luckily, there are many ways to increase your current cash flow and free you from the threat of financial disaster.

Consider these strategies to increase your cash flow:

1. Collect feedback. Many small business owners forget the importance of soliciting feedback from their clients. There are several effective ways to find out what your clients think about your products and services.

~  Ask the client to fill out a quick survey or questionnaire to rate various aspects of your business. These surveys can provide an excellent glimpse into your client’s point of view. There are many different websites that enable you to create simple surveys. Look online to find one that meets your needs.

~  Follow up with your clients with a phone-call or email asking for comments about your products or services. Inquire about which aspects they are satisfied with and which need some work.

~  Talk to your clients in person and ask them how they feel about their experiences with your business.

~  Remember, word of mouth is one of the best ways to advertise your business. If you have a bunch of satisfied customers, they’ll tell their friends and family about their positive experience and you’ll get more business.

2. Get rid of products that don’t sell. It’s likely that you offer your customers a wide variety of products, but only a few of these products bring you maximum profit.

~  Sometimes a large inventory can work against your business. Customers often avoid buying altogether when they’re overwhelmed with options.

~  Instead of offering more products that likely won’t be sold, trash the unattractive products and offer more items or services related to your best-sellers. This is an excellent way to boost sales while reducing upkeep and inventory costs.

3. Pursue unique marketing strategies. If your business is experiencing a steep drop in sales, there must be a reason. It could be that your marketing techniques are simply not as effective as you thought. Consider alternative marketing techniques.

~  Think about marketing your business online. It’s becoming easier with each passing day and more people are prone to search the internet for better deals. Businesses that have online order options are often much more successful. It’s a perfect way to increase cash flow.

~  Get the word out. Take advantage of social media sites like Facebook and Twitter to promote your business.

~  Radio advertisements, commercials, billboards, and flyers all increase the visibility of your business, but with increased costs. Sometimes, door-to-door marketing or creative low cost and no cost ways are just as effective.

By using these strategies you can boost sales and increase the revenue of your business. Once these strategies have been implemented, there will be no need to worry about how you’re going to pay the next bill. You’ll finally have the money to live the life that you’ve always dreamed.

It just requires determination, persistence, creativity, and an open mind to make your business successful. Test different strategies and stick to the ones that work best for you. Your efforts will be worth it once you see those increased profits.

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The QGM Team

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The Benefits of Social Media for Your Business

The Benefits of Social Media for Your Business

Over the past decades, social media has proven beneficial in various ways. What was once just an idea, a communications experiment has turned into a treasure trove of personal data, and it remains a part of our everyday lives. For business owners, social media provides a way to send brand messages to a captive audience, and there are quite a few benefits to this approach. In this article, we’ll explore the top benefits of social media for businesses.

It’s Easier and Faster Communication for You!

Thanks to platforms such as Twitter, Instagram, Facebook and the like, customers can get in touch with businesses faster than ever, and business owners can respond more easily. Depending on the sector and the customer’s concern, challenges may still exist, but it’s no longer tough to establish an open line of communication. It’s easy to contact the right person, and it will only become more seamless as people and companies use social media to stay in touch with those who are most important.

Increasing Your Opportunities for Partnerships and Networking

Along with easier communication, social media also improves availability. Certain people, such as politicians, sports stars, and celebrities, are almost impossible to interact with. While it’s exciting to receive a social media like, comment, or follow from your favorite celebrity, it also holds potential for brand-building partnerships and networking efforts. Shoutouts, backlinks, referral visits, and better branding are just a few of the most notable benefits.

Social Media Assists with More Organic Visibility

Social media holds so much potential value aside from backlinks and networking. Along with the SEO value that comes from adding backlinks to a brand’s website, social media also sends signals to the search engines. Those signals ensure that popular, relevant content is shareable and visible. 

Google says that social media favorites, shares, and likes aren’t direct signals, but there’s a strong correlation between online activity and how or why it’s ranked the way it is. While social media activity isn’t as beneficial as a full-fledged backlink, the brands, people, and marketers that see your content may link to it from their own sites.

Your Quick Tool to Increase Website Traffic

Social media sites are a great supplement to a company’s website traffic and/or a brick-and-mortar store. Social media reaches audiences in a useful, entertaining, and non-threatening way, and it encourages those who may never have otherwise heard about your company to give it a try. With proper social media usage, it’s possible to increase foot and website traffic. Be sure your brand messaging reflects that possibility.

Great way of Impressing Potential Customers

Maintaining a brand’s reputation involves impressing potential buyers with how you have handled other customer interactions. People often count on review sites and social media to find out just how companies do business. Like marketers do, consumers use social media to help them make more informed decisions.

The average person reads ten reviews of a local company before they make a purchase. This allows potential buyers to see that companies care about their customers even after the sale. 

Your Powerful Channel for Branding

While branding involves many different channels, it’s important to remember that it’s one of social media’s most valuable capabilities. While social media may not always drive conversion rates like organic and paid search do, the impressions brands give and the reputations they build can be enhanced and shown via these platforms.

Social Media Helps Your Business Goals

Every business has unique goals and ways to measure success. Social media helps companies achieve their goals, but it’s crucial to stick with the basics and put them to good use. Every brand is a little different, and social media, when used correctly, can help your business shine.

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The QGM Team